BizCast Japan #3: The Japan Brand, Tourism, Keidanren and Fujio Mitarai, and Tokyo’s Foreign Financial District
It’s time for another look at Japan’s business world. After a lengthly Spring vacation, Albrecht Stahmer and Ken Worsley are back with the third edition of BizCast Japan. Quite a bit has transpired since the last release, so this time we have about ten extra minutes of talking time. Here’s a breakdown of the agenda:
Headlines:
The Small and Medium Enterprises Agency has launched the “Japan Brand” initiative. What are we to make of this? Is the “Japan Brand” something that could pick up some traction, or is this project just an excuse to use up budgetary allocations at the end of the financial year?
Speaking of Japanese brands, Toyota is projected to beat its own 2007 growth forecasts in North America by about 500%. At the same time, it has been suggested that Lexus will prove more popular in Europe and Japan than the US.
All Nippon Airways suffered quite an operational breakdown on Sunday, and was forced to cancel 63 flights with about 11,000 passengers being inconvenienced. At the same time, Japan Air Lines continues their sale of assets, this time looking to sell off 49% of their credit card operations. What are they doing to return to profitability?
Finally, 7&I, the parent company of 7-11, Ito Yokado and Denny’s in Japan, is set to launch its own store brand, called “Seven Premium.” At 20-30% below standard prices, we’re not sure where the “premium” is, but we like the idea.
Quick Picks:
Albrecht takes the first Quick Pick, and decides to discuss the first year of Canon CEO Fujio Mitarai’s term as Chairman of Keidanren, the Japan Business Foundation. We discuss how Mr Mitarai has done so far and what he might concentrate on over the next year.
For his Quick Pick, Ken elects to discuss efforts by various regional areas to attract foreign tourists, especially from China. Could a slump in China’s stock market render their efforts useless, or are they more broad-based than previous tourism marketing campaigns?
Focus Issue:
What are we to make of the much-discussed project to create a district for foreign workers in Tokyo, in an effort to re-make Tokyo as an international finance center? Neither of our hosts are impressed by the idea, which has been rumored for a few weeks now, and started to appear in the foreign media over this past week. What are the real problems and why does this plan miss the mark?
Thanks to TPR listener and commenter CNOTE for suggesting this issue. We look forward to discussing it further.
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- BizCast Japan #16: The top 8 business stories of 2008
- BizCast Japan #12: Tourism, Part-Time Workers, Blu-Ray, Panasonic, Seiyu, Japan Air Lines and Wheat Prices
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