METI to order Nova to suspend part of its business: The beginning of the end
Yes, that headline is true. No, they’re not yet telling us the full story behind which part of the business NOVA will have to suspend (For further details that have come to light since this was written, please see below -Ed.). Here’s what we do know: After having threatened to do so earlier this week, the Ministry of Economy, Trade and Industry is set to order NOVA to shut down part of its business for six months in retaliation for lying to their students when making sales pitches and violating industry laws.
As I said, we don’t know the exact details of how this will affect the English conversation school market leader’s ability to conduct sales, and METI has most likely kept this intentionally vague. I tend to think that it doesn’t matter which operational capabilities NOVA is forced to go without for six months, they’re finished either way. They might be able to scrape by without a janitorial crew, but I don’t think that’s what METI is after.
Update: The Yomiuri has stated that, “短期の契約は業務停止の対象とならない,” or NOVA’s short-term contract business is not being targeted by this move. Apparently this has to do with contracts under one year. The full quote: “今回の行政処分で同社は今後6か月間、1年を超える長期契約を結ん り、勧誘したりする業務ができなくなるが、契約済みの受講生は引き続き授業を受けられ、短期の契約は業務停止の対象とならない。” As Matt at Liberal Japan has pointed out, this is somewhat vague. I think we’ll have to wait for the official METI announcement to see exactly what the conditions placed on NOVA are to be.
If METI shuts down the ability of their sales division to sell contracts longer than one year to new customers, I can’t see NOVA surviving for over 30 days without suddenly selling off a huge amount of their assets (which might make for a dirty, nasty bankruptcy settlement when some of that cash starts walking). If NOVA’s owners had an ace up their sleeve (or a rabbit in their hat), they would have pulled it out over the last week. They didn’t pull it because they don’t have one.
If you think NOVA teachers live paycheck to paycheck, you should see the state of the company’s finances. It’s share price continues to slide into oblivion (click the chart on the right to view a full-size version), and sales and profit continue to dive while expenditures on paying off interest/servicing debt have nearly tripled in the past two years.
This is not a company run by people with MBAs in finance. Sales have fallen 20.36% over the past two years. Operating profit has gone from +441,000,000 yen in FY2004 to -2,589,000,000 yen in FY2006. Net profit has fallen from +204,000,000 yen in 2004 to -2,495,000,000 yen in FY2006. A suspension of any part of their operations for six months would most likely be fatal.
This is a company in the red, and in the red to stay. They’ve cut all all the costs they possibly can. We’ve heard rumors that they stopped buying toilet paper. After all that cost-cutting, what’s been done on the revenue side? Nothing. They’ve done everything on cost side, but on the revenue side: All NOVA has been doing is building their company into a giant toilet that they can’t afford the paper for.
Here’s what to do…
If you work for them: Quit now. Do not go to work tomorrow. Never show up again. Get a new job now, before the deluge of former NOVA employees hit the streets. You do not owe them anything. If you’re a foreigner on a visa, that does not mean you have to work for NOVA. When a company is so awful, so horribly managed that the government of Japan needs to suspend part of its operations, I seriously don’t think you want anything to do with them.
If you’ve been thinking of starting your own business and/or small school: Get your business plan ready this weekend. Get it ready to go. This is about to be a huge opportunity. Start talking and getting the word out. Buzz market. Build relationships, work yourself into position to get loans. Most of all, build trust into your brand image. Yes, have a brand image (not a rabbit).
Related Posts:
- Ex-Nova President Sahashi arrested in Osaka on embezzlement charges
- BizCast Japan #4: Nova, Toyota, Tokyo Office Rent, Steel Partners, Comsn and Burger King
- TPR’s Ken Worsley Discusses Nova on Radio New Zealand: With Audio File
- TPR’s Ken Worsley on Metropolis’s “MetPod”
- An email from a Nova employee, as overseas recruitment continues









