Nova’s Death Throes…and where has the media been?

Filed under: Japan in the News, Media
Posted by Ken Worsley at 6:39 am on Tuesday, October 23, 2007

Before I write what I’m going to write, I will let the media tell their story, since they havn’t had much of one to tell until now.

On Monday night, the following twelve minute spot detailing problems at the embattled Nova Corporation aired on Kansai TV. Thanks to Let’s Japan forum member Muteki for posting the videos.




(If those videos do disappear, post them without having “Kansai TV” in the title; Japanese media agencies seem to hunt files down by searching titles.)

We finally have the major media devoting some time to the issue, and thankfully also depicting a story from a Japanese employee of the firm.

There was other bad news for Nova on Monday. An article on Livedoor News (ooh, the irony) reported that a Mr Nishida, who was arrested earlier this month on charges of market manipulation, was involved in brokering the transaction that would have Nova issuing 200 million new shares to two investment funds in the British Virgin Islands. Although a connection had previously been implied - and told to me confidentially that it existed - this is the first time we have seen the connection published in the media.

Then, Sankei/MSN reported that Anders Lundqvist, a Nova director and co-founder of the company, has resigned. Someone clearly doesn’t have faith that these equity warrants are going to be enough to pull the company through, even if they are exercised.

It could have been worse. Nova has not been delisted from the JASDAQ stock exchange, although I have been of the thinking that such a move would not come until Tuesday at the earliest, and possibly not before the end of this week. The government has not yet intervened and told Nova to either pay salaries or declare bankruptcy; it seems as though a delisting or major arrest would have to happen before that does.

At any rate, a few people have asked me if I thought the media coverage thus far on Nova has been bad, or insufficient. That’s a difficult question for me to answer, because in general, I usually tend to think that media coverage is bad, and always insufficient. Thus far, we have seen Toyo Kezai, the Yomiuri Weekly and the Japan Times all put out solid stories on the Nova situation. The daily newspapers have reported significant events as they have happened, but have stopped short at actually digging for information. Television news has been much the same: walkouts, protests and strikes have been covered, but there has been little effort to actually explain the situation or analyze what might actually be going on at the firm.

I have heard (or read) some people claim the media is afraid of libel suits. I don’t really buy that. Libel suits in Japan are expensive to undertake, often take years to get through the courts, carry small rewards, and payment of the penalty is rarely enforced (ask those who have sued Ni Channel if they’ve seen any money). Certainly, those with power are able to use threats of libel as a tool to keep rabblerousers in check, but Nova is in no position of power. TPR’s Garrett DeOrio is much more of an expert on Japan’s libel laws in practice, and I would defer any questions on them to him. Basically, through conversations with him, I have been convinced that fear of libel - especially when Nova could hardly afford to pay a lawyer to mount a case - is not behind the lack of in-depth reporting on the Nova situation.

I honestly feel it comes down to interest, and I have not yet expected to see much come out of the major media outlets. Editors and producers are the ultimate judge on what gets published or broadcast, and they need to keep enough pairs of eyes interested in their programs so that their sales departments can sell advertising. The Nova situation is one in which we see a small group of people who have a very, very intense personal relationship with the firm, and thus a high level of personal interest. If Nova’s student numbers are what it claims (around 400,000-480,000), and we assume the number of employees at the beginning of this year to be about 7,000 people, we are still talking about less than one half of one percent of the population that has a personal stake in the situation. Of course, even fewer people had a personal interest in the Murakami Fund, the Livedoor affair, or the most recent large earthquake in Niigata, yet those were all over the news…

…After they happened, after the events were large enough to reek of malfeasance or painful enough to show personal hardship and suffering on the television. That is, after they were large enough to ensure viewer or reader interest. Does last night’s broadcast indicate that the Nova story has reached this level? Will interest and media attention finally pick up? Is it bad enough for you yet?

Until now, we have probably seen more media interest in Australia and New Zealand than in Japan. Here, a very small number of people not personally involved with the company have been following the Nova case, writing on it and providing translations whenever possible. Shawn at Let’s Japan comes to mind, as does Chris Salzberg at Global Voices Online. I do not know if Ben Stubbings of the Japan Times is personally involved with the firm. I have done what I can at Japan Economy News to keep a thread where current information can be discussed, but what I can do pales in comparison with what Shawn’s site can do, is nothing compared to the reach that Chris has, and from my position as an outsider it is impossible to judge the mood within the walls of the company. Although none of us are personally involved in the company, I think we all realized that the story carries heavy significance, and the reasons for that will be varied.

At the same time, I know that in the months after Nova goes down, we are going to hear from every magazine, newspaper, website and television commentator imaginable, in both English and Japanese, on the problems that existed at Nova and the ‘predictability’ of its downfall. They will list the factors that led to the company’s demise and the sequence of events leading up to its implosion. They will wonder why no one else saw the signs, when they were so clearly written on the wall. It’s too bad we haven’t heard anything from them yet.


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Comment by DeOrio

October 23, 2007 @ 10:19 am

I’d be wary of referring to me as an “expert” on libel laws. I have an interest in Japan’s media as a business and in terms of practices and libel is an issue that often arises, but my “expertise” could be gained by anyone who’s read what I’ve read, which wouldn’t take that long.

That said, it is true that I am firmly of the opinion that the threat of a libel suit is a non-issue and I agree with the way you’ve portrayed the issue here, Ken.

The basic point is that libel rewards, even at their maximums, barely outstrip the expense of suing, with liable defendants not being required to cover court costs.

More important, despite an emphasis on apologies over financial rewards for compensatory or punitive purposes, little is ever done to force offending parties to make those apologies public.

Richard Jewell was falsely accused of planting the bomb at the 1996 Atlanta Olympics and tarred and feathered in the media and by the police. When he was cleared, the coverage was minuscule compared to the blnaket coverage coverage of the false, often spurious accusations against him. Of the situation, his lawyer said (I’m paraphrasing): A shout of guilty, and a whisper of innocent.

The situation is even more severe in Japan.

As you’ve pointed out before, Ken, Nova is a small-to-midsized company undergoing a collapse. It is not a novelty in its collapse, the collapse will not have a huge ripple effect, and it is not occurring in a key industry or an industry that could be a harbinger for things to come on a larger scale. Why would the media devote more time to Nova? What do people explect? Five minutes every night? Half-page stories in the dailies? This is a story that, at its broadest reach, has an actual effect on less than 1% of the country’s population.

Comment by Turner

October 23, 2007 @ 10:37 am

Do you see this as a sharp contrast to the American media? If NOVA were a Japanese school in the US affecting the same percentage of the population, I guarantee there would be those who wouldn’t hesitate to say it will go bankrupt, or has already (thus ensuring it).

Comment by DeOrio

October 23, 2007 @ 11:10 am

Interesting question. I think we’re looking at the interplay of a lot of factors here. First, I think the reaction of an American stock exchange, shareholders, and regulators, not to mention employees and customers, would be quite different from what we’ve seen here.

Second, the US media, especially in business, seems to have a bigger pundit class, whose livelihoods and continued popularity are based on a willingness to make predictions.

Third, the US media is every bit as market-driven as that of Japan and is becoming more and more entertainment-driven all the time. Prof. Takesato Watanabe of Doshisha Univ. has described the US media as becoming “Japanized” and I there’s strong argument for this.

On the other hand, US libel law would be a factor - it packs a whallop and serves a punitive, deterrent function.
Furthermore, I think the US still has a lot of proper, professional, competitive journalism, which would result in reporters trying to get information and analysis out there instead of sitting on it.

So, in the end, I just don’t know whether nor not we’d see more media coverage. If a service company of 10,000 employees and a million customers went under in the US, would we see more than one spot on TV? More than ten minutes on it? More than occasional articles in big dailies? I don’t know, but I’m inclined to doubt it.

Comment by Turner

October 23, 2007 @ 1:08 pm

Regarding the libel law, that’s certainly true, but we know they have ways around that and still insinuate whatever they want. Just watch five minutes of FoxNews… ugh…

Comment by Tristan

October 23, 2007 @ 2:06 pm

Alot of interesting points there-I was called by the nova teacher in the interview beforehand,KTV had wanted someone to interview “in the worst position”;my first,split-second reaction was that this was a laudable effort to shock people into support&sympathy for nova workers,some of whom have been here for less than a month;some of whom have families&mortgages,but that feeling was strongly counter-balanced by the fact that what the press usually wants is sensation&drama to grab eyeballs,it seems-but at the very least the report showed whats happening to real people,& has been happening for months,and did have commentary from someone who knows the law in the utmost detail AND the evil of nova,Mr.Nakamura(he’s my lawyer)-In comparison,I had an in-depth interview with TVOsaka about nova a month or more ago,which ran for almost 2 hours&which resulted in less than 2 minutes of air-time-I guess that it lacked drama.The impression you get is that unless it`s “cute” foreigners doing “cute,foreign things”,like being forced to protest outside Government offices to get them to do their job(uphold labour standards,prosecute those that completely ignore&disrepect them),then your best bet for media coverage is self-immolation or late stage ebola,otherwise the majority of the press won’t ask you a question,let alone an important one,especially if,like me&a majority of English teachers,your Japanese is not up to scratch.There have been some excellent articles,but they are usually&overwhelmingly too often coming from either business commentators who seem able to wield a lantern of truth through the stygian depths that seem prevalent in far too many corners of modern business,or non-Japanese commentators;this is an issue about business,but more importantly it’s about justice&the fair treatment of human beings;a 2-paragraph story is not in-depth journalism, on an issue that touches many ,(no,not the latest on Pan-Kun,we’re talking about an evil monkey).
The press have really helped workers&the Union so far to publicize the terrible or at best for some potentially terrible situation many are in&the truth about nova&I thank them,we thank them for that:I would especially like to thank Keiko Nakagiri&Yuko Hoshizaki from KTV for their care,support,diligence&help.
But if the goal of a majority of the media is a side-show spectacle,then,they can keep the Circuses,we’ll take the bread,thanks.
Tristan Sime
Nova Union Branch Chair

Comment by Turner

October 23, 2007 @ 11:47 pm

Anyone else notice that guy was half a second away from saying “bullshit” on national television?

Comment by Muteki

October 24, 2007 @ 11:10 am

Updated the names of the files as suggested to prevent deletion.

Comment by berihebi

October 24, 2007 @ 6:51 pm

Another reason that the story hasn’t gained much attention might be that despite the money involved, the eikaiwa industry just isn’t considered that important or serious. I’m not denying the importance of the situation to the staff and teachers and students involved who are out of pocket but in the greater scheme of things it would be pretty small wouldn’t it? From what I’ve seen Sahashi and his family own the vast majority of shares and I doubt any serious investor would have Nova as the main focus of their portfolio anyway, so it’s not like there are going to be many retirement savings affected by the collapse.
I think a suitable comparison in the west might be a large national chain of gyms that goes out of business. Too bad for the members who lose out on a few months membership and the staff who lose their jobs but in the end, onto the next gym.

Comment by berihebi

October 24, 2007 @ 7:40 pm

One other comment, I think the reason that the Nova story has made it into Australian and NZ media is that a stint of English teaching in Japan has become a rite of passage for people from these countries, almost equal to pulling beers in London. I guess with Nova going out of business there may be some downturn in this as Nova made it easy with pre-organised emploment and accomodation. I had thought in the last couple of years that this steady stream of ANZ youth might slow down anyway. In my go at eikaiwa from 1992-94, 250-300000 yen a month guaranteed was easily preferable to an Australia that was in recession and where the average wage was in the low 30k’s a year, especially when the exchange rate was so favourable. In 2007, there’s almost full employment, the average wage is closing in on 60k a year and the exchange rate is pretty even. There are more profitable options at home for those that aren’t so committed to the travel experience.

Comment by DeOrio

October 24, 2007 @ 11:04 pm

Both solid points, Berihebi. I think the gym analogy, especially, is a good one.

I’ve wondered why, in the last few years, as Australia’s economy has been one of the few in the wealthy world to post consistently good growth figures, the growing strength of the Australian dollar, apparently rising incomes, and falling unemployment, not to mention the Australian government’s aggressive courting of foreign investment, there hasn’t been a more noticeable decrease in the number of Aussies who take teaching jobs in Japan for financial reasons. Is it somehow a loss of face for young Aussies to say that they’re in Japan because they want to be? Is it more acceptable to say the reason is money? Is the perception of teaching in Japan as being a better option financially than working in Australia so strong that people are still following that path? Is it actually still a much better option financially? Is the job perceived as being less stressful or more enjoyable than working in Australia? Am I missing something else entirely? Is it just the exodus in which all Australians are apparently required to take part before the age of 27? Or has there actually been a big decrease in the in-Japan-for-the-money demographic that I just haven’t noticed?

Has anyone written a book on the phenomenon of Antipodean Wanderlust? If not, someone should. Maybe that would be the excuse I need to finally take a trip down there.

Comment by Matt Dioguardi

October 25, 2007 @ 3:35 pm

Some top people at Nova seem to have quit …

Here\’s the link:
http://www.asahi.com/business/update/1025/OSK200710250049.html

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