New Year’s Greetings from Japan’s Prime Minister Yasuo Fukuda

Filed under: Trans-Pacific Info, Japan in the News, Politics, Media
Posted by Ken Worsley at 1:16 am on Thursday, January 3, 2008

Shame on us for not reporting this a bit sooner, but Japan’s Prime Minister, Yasuo Fukuda, has apparently taken up vlogging as a hobby (Or, more properly put, his party, the ruling Liberal Democratic Party, has taken up vlogging as a PR campaign). Here is his most recent release, a New Year’s message recorded in English and released on January 1st:


Thus far, there have been 1,466 views of the English version and 2,837 views of the Japanese version of the Prime Minister’s video.

What’s more telling, however, is the presentation of the “LDP channel” on You Tube. In terms of public relations, this is a great move for the LDP. No, the videos really aren’t that exciting, and no - it doesn’t seem that many people are watching them yet. But, we hope that the LDP will be able to use the format to communicate better with the public. Unfortunately, LDP Secretary General Ibuki Bunmei doesn’t come across as too exciting in his most recent clip:


Of course, we have to wonder if any future releases with Mr Koizumi are planned. Entertainment, however, doesn’t seem to be the theme of the LDP’s message: Mr Fukuda speaks frankly and openly about many of the problems facing Japan, and the world, in his New Year’s video. Video critics might say the ending is fairly sudden, and it’s unfortunate that he doesn’t smile in the video, though I don’t think it was very easy to make, and I doubt anyone is looking for a nomination to Cannes on this project. Nonetheless, this is a huge step forward.

To be honest, if someone had told me a year ago that Yasuo Fukuda and Ibuki Bunmei would be appearing together on the LDP’s channel on You Tube, I would have called them crazy. It seems that they weren’t.

In one clip, LDP multimedia chief Taro Kono says, “The Liberal Democratic Party is the first Japanese political party to set up a channel on YouTube. We hope you will watch when you have nothing else to do.”

That’s exactly how I found it!


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Comment by Klebs

January 3, 2008 @ 3:50 am

Great stuff! This is a very interesting turn for the LDP. Do any other parties from other countries have a You Tube presence? It’s amazing that they leave comments open.

Comment by theanphibian

January 3, 2008 @ 9:00 am

I had been watching some of those videos and they’re about as exciting as watching paint dry! It’s great that the LDP is opening up to youtube, but the channel is so for seriously BORING. You can get about 5,000 views by shaking your butt in front of a camera, easy. This shows that most people out there just don’t care.

This one about the JSDF in the Indian Ocean
http://youtube.com/watch?v=Lj1i1zmSx-Y&feature=PlayList&p=1EB684DF6D1AED57&index=7
was about the closest to interesting as any of the videos got. But they’re long winded, and everyone knows that it will be soaked in party propaganda.

And about the comments, they allow them, but monitor them - so you post and then wait for it to be approved, then it appears. I’ve tried to leave a few… none of them have been approved. This might be one reason the videos are so void of comments.

Comment by Ken Worsley

January 3, 2008 @ 7:03 pm

Amphibian, I agree that they’re not even remotely interesting, but given that they are PR, it’s only natural for a strong party slant to come out.

I think they would be better going the interview format route for most of these pieces. That could possibly lend to a more informal, conversational discourse that might even come across as more natural.

Klebs, I don’t think any other parties have their own channel on You Tube yet. I wouldn’t be too surprised to see the SDP or JCP set one up this year. As far as the DPJ goes…perhaps they’ll do something just to play catch-up, though I wouldn’t expect to see much of a strategy behind it.

Comment by Garrett DeOrio

January 4, 2008 @ 12:46 pm

What surprises me most about Fukuda’s video, even beyond the fact that he decided to make one in English, is that he decided to make one in English and talk, at least glancingly, about some real issues - he didn’t go 100% for the vague “Japan wishes you a happy New Year and hopes to continue working for good stuff.”

Aso would have had better videos, though. He could have given a discourse on manga punctuated by awkward racist and/or factually incorrect statements bookended by rousing numbers from AKB48 or something like that.

Perhaps what all the parties need to do is engage in a little rumpshaking on YouTube - maybe they could do some really awkward lip-synching, too.

Pingback by Bumper Crop of Year-End/New Year Posts at TPR « One Fat Penguin

January 4, 2008 @ 11:30 pm

[…] Fat Penguin « $99.29 per Barrel Bumper Crop of Year-End/New Year Posts at TPR January 4, 2008 Prime Minister Yasuo Fukuda greets the world in English on YouTube, but thatcomes after Seijigiri does 2007 in a review of Japanese politics and BizCast Japan reports on the top 7 business stories of ‘07. […]

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