BizCast Japan #14: The iPhone in Japan, Department Stores, Real Estate, the G8, Nissan, Shinsei and Consumer Sentiment

Filed under: Trans-Pacific Radio, BizCast Japan
Posted by Ken Worsley at 12:30 am on Monday, July 14, 2008

Welcome to the 14th edition of BizCast Japan. In this edition of the show, co-hosts Albrecht Stahmer and Ken Worsley begin with a follow-up from the previous show. The new Fukutoshin subway line has opened in Tokyo, and Shinjuku department stores appear to have been the early winners, with strong jumps in sales reported over the first weekend.

After that, the discussion turns to the release of the iPhone in Japan, which happened the day before this show was recorded. The iPhone sold out on its first day, and although neither Apple nor Softbank are giving exact numbers, it seems as though the iPhone is off to a running start in Japan. Will the iPhone evolve into a must have product or will its lack of certain features ultimately hurt it’s potential to penetrate the Japanese market?

After talking about the iPhone, our hosts turn to a discussion of real estate in Tokyo, including the newly announced plans by Mori Building for a 46 story tower in Roppongi. Then, talk moves on to look at last week’s G8 summit, which was a complete disappointment. After that, Nissan’s sales strategy is considered and Shinsei’s decision to acquire GE’s consumer finance business in Japan is looked at. Finally, our hosts consider recent data showing deteriorating consumer sentiment in Japan, and speculate on whether consumer confidence has bottomed out or whether we might be a new all-time low next month.

As always, thank you for listening.

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July 14, 2008 @ 5:20 pm

[…] This is a quick note that BizCast Japan #14 has been released over at Trans-Pacific Radio. In this edition of the show, Albrecht Stahmer and I start with a follow-up on the state of Tokyo’s department store scene, and then move into a host of other topics. […]

Comment by Ken Worsley

July 14, 2008 @ 5:25 pm

As a follow-up to the G8 talk: How the Media Ruined the G-8 over at Foreign Policy.

Comment by Ken Worsley

July 15, 2008 @ 8:13 am

Another one related to Softbank, from the Nikkei:

Institutional Investors Skip Softbank’s Securitized Receivables

Softbank Corp. recently issued only to individuals securitized receivables based on mobile phone sales, marking the first time no such products of the firm were bought by institutional investors.

This development indicates that institutional investors have little or no appetite for securities products in general following the subprime-triggered market meltdown.

Softbank securitized about 45 billion yen in receivables from installment payments on cellular phones for the April-June quarter. Some institutional investors expressed interest, but apparently could not agree with the seller on purchase conditions.

For Softbank’s first three quarterly issuances of securitized receivables that began in June 2007, 60-70% of the products were purchased by institutional investors. But individuals became the dominant buyers for the January-March issuance.

Softbank plans to raise 200-220 billion yen by securitizing receivables from cell phone sales this fiscal year.

http://www.nni.nikkei.co.jp/AC/TNKS/Search/Nni20080703D03JFA21.htm

Comment by Ken Worsley

July 15, 2008 @ 8:22 am

Another quick follow-up from the Nikkei, this time on the iPhone:

iPhone Dominates Japan’s Cell Phone Market On Release

It took only three days from its debut on July 11 for worldwide sales of the new iPhone 3G from Apple Inc. to breach 1 million units.

In Japan, interest was so strong that the iPhone accounted for 40% of all handset sales by volume electronics retailers on the day of its release, according to GfK Marketing Services Japan Ltd.

Furthermore, 50% of all handset sales that day took place at outlets run by Softbank Mobile Corp., the Softbank Corp. (9984) unit that handles sales of the iPhone 3G in Japan. To put that in perspective, such outlets rang up only 19% of all handset sales on the day before the launch.

Two versions of the iPhone 3G are available in Japan, with a 16-gigabyte model notching 33% of all handset sales on July 11. The smaller-capacity 8GB model accounted for 8% of mobile phone sales.

When coupled with a two-year service contract, the 16GB handset costs only 11,520 yen more than the 8GB model, and this appears to have been a deciding factor in customer purchases.

http://www.nni.nikkei.co.jp/AC/TNKS/Nni20080714D14JFA22.htm

Comment by Steve Schapiro

July 15, 2008 @ 9:38 am

Welcome back, guys.

As for the iPhone, is there even a sufficient wirless network up in Tokyo to really take advantage of its capabilities? How much of this is just a fashion purchase?

I hope it’s as easy to use as it’s cracked up to be - waiting outside in Omotesando for a day or two to get a new cell phone is not a mark of intelligence or logical thinking.

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